Running Online Shopping Store Series

I’m helping my friend to set up online store so I thought it would be helpful to share my experience and what challenges I confront. So I’m going to blog about this in my new category Running Online Store.

At this point I’m done with choosing the shopping cart platform and working on importing of about 9,000 products. I can afford to spend about 2 hours a day Monday through Friday. And I expect this project will take another 2 months. And I have already spent a month.

The niche is Designer Sunglasses from wide variety of brands. This niche is not that competitive (45 millions pages in Google) so it should be easy to market the site once it’s live. I plan to market it through Google Adwords PPC campaigns while we’ll be rising organic rankings through SEO.

So, stay tuned for the next articles. I’ll share my personal experience so you will see how easy (or hard) it is to build online store from the scratch. And we’ll celebrate together when the 1st sale is made .